Advertising and Democracy


 
 
Concept Explanation
 

Advertising and Democracy

How does an advertisement get made?

·   Advertising is a very important part of getting people to buy a brand. This does not happen easily and several hundred books have been written on this. Advertisements aim to get people to buy a particular brand.

Advertising and democracy:

·      There are various ways in which advertising links to issues of equality in a democratic society. Advertising a product costs a lot of money. Usually crores of rupees are spent advertising a brand. Producing and showing advertisements in the media is very expensive.

·      Because there are so many advertisements in the market today, companies have to show the advertisements again to have it stick in people minds. In a democracy in which all people are equal and should be able to lead a life of dignity, advertising tends to promote a certain lack of respect for the poor. They are not the faces we most often see in advertisement and so we tend to dismiss their lives as worthless.

Advertising, because it appeals to personal emotions also tends to make people who cannot afford certain brands feel bad. They feel that they are unable to give their loved ones the best care that brand products appear to offer.

Sample Questions
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Question : 1

Advertising allows people to form their opinion and participate in democratic debates and ______ .

Right Option : B
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Question : 2

Choose the incorrect statement related to advertising .

Right Option : A
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Question : 3

Widespread effects of the media and advertising, ad attempt to connect the issues under discussion to the learner 's own lives reflects the proper  functioning of ________ .

Right Option : C
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